Strategic Media Planning and Buying - It takes experience and knowledge to plan critically. We make sure that the media strategy reflects the marketing objectives and goals of your product or service.
Scope of Services
The Media Team at RK Media Solutions brings an in-depth set of experiences to bear on a clients’ business. Services can be contracted à la carte, or as a fully integrated team. This flexibility allows our clients to determine which set of services will best fit their needs and allows us to establish the most appropriate agency services fees. Our primary function is the development of advertising media strategies, plans and media buys in virtually all product categories and across all media.
Media Services
- Print - magazines and newspapers
- Broadcast television - national and local
- Cable television - national & local
- Radio - network and local
- Outdoor advertising
- Transit
- On-Line
Strategic Media Planning
We are experienced in working with start-up businesses, established businesses and with businesses that are re-creating themselves. Our planning and buying is designed to help clients achieve their communications objectives and to reach the right target audience via the right communications channel.
Print Media Negotiations
Our Print schedules are aggressively negotiated to save our clients money and buy more for the budget. With an average of 25+ year’s experience, our senior members meet personally with representatives from each publication considered. This includes newspapers as well. Rates and positioning are the key elements of the meeting. Positioning is "fine tuned" at the closing for each publication based on that issue's editorial content. We analyze and develop strategies for negotiations including magazine by magazine or newspaper by newspaper versus Publishing Company group deals.
TV/Radio Planning and Buying
Broadcast Buying is focused on the importance of matching each client’s marketing objectives with available media options specific to the consumer target. Whether network or spot, the buying process begins with involvement in the first stages of planning, utilizing the buyer’s marketplace knowledge to capture the nuances and idiosyncrasies of specific marketing areas. As veterans in the industry, the broadcast team has a long negotiating history, cultivating reputable relationships with networks, stations, broadcast groups and their management.
Account/Project Management
In a media communications company, all of the account management staff are media professionals. There are no order takers or people not understanding the intricacies and challenges of the ever changing media landscape. Our account management group matches experience and personality with clients and individual assignments.
Consulting
Many businesses need to work with a strategic planning company on a project basis. Many are searching for answers to crucial questions or are trying to solve several business challenges. At RK Media Solutions, we've conquered these challenges and more. So whether a client needs help with one particular business challenge, or prefer to take a "soup to nuts" approach, we can help. From solid media advice, to the planning and management of an extensive multi-tiered mass media effort, RKMS provides the senior-level experience necessary to accomplish these tasks.
